Advertising

One of the most important factors of business is advertising. Competition is fierce among businesses and the creative mind can make or break a business.

It has been suggested that over $400 billion has been spent worldwide on advertising just this year.

The first and key factor of advertising is that it will draw an audience's attention to a product or service offered and sometimes something catchy that sticks in peoples minds seem to work (McDonald's golden arches for example) but here is something that is a no question, up front, unusual and clever way to advertise your local library......

The Community Bookself is an intriguing piece of architecture at the Public Library in Kansas City, Missouri resembling a book shelf. This striking façade, which runs along the south wall of the Central Library, features book spines measuring 25 feet by 9 feet, and showcases 22 titles reflecting a wide variety of reading interests suggested by readers.

I don't know about you but I really like it