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Saturday, July 14, 2012

Advertising

One of the most important factors of business is advertising. Competition is fierce among businesses and the creative mind can make or break a business.

It has been suggested that over $400 billion has been spent worldwide on advertising just this year.

The first and key factor of advertising is that it will draw an audience's attention to a product or service offered and sometimes something catchy that sticks in peoples minds seem to work (McDonald's golden arches for example) but here is something that is a no question, up front, unusual and clever way to advertise your local library......



The Community Bookself is an intriguing piece of architecture at the Public Library in Kansas City, Missouri resembling a book shelf. This striking fa├žade, which runs along the south wall of the Central Library, features book spines measuring 25 feet by 9 feet, and showcases 22 titles reflecting a wide variety of reading interests suggested by readers.




I don't know about you but I really like it


8 comments:

Nancy said...

I love this!

Granny Annie said...

This has to create worldwide envy of all libraries. I love it!

Granny Annie said...

This has to create worldwide envy of all libraries. I love it!

Knitty said...

Very cool!!

Michelle said...

How awesome is that?!

Bev said...

It is wonderful!!

Wool Winder said...

So unique!

Lady Di Tn said...

Very clever and creative. Peace